For Coachella 2026, APM Monaco Assembles Dixie D’Amelio, Baptiste Giabiconi, and 9 Other Global Stars in the California Desert. The Monaco-based brand is thinking big. Here’s a closer look.
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APM Monaco is bringing 11 international talents to the Californian desert to experience Coachella: the world’s most influential music and fashion festival. This year, the brand has really gone all out with a multi-day immersive activation stretching from Los Angeles to Palm Springs, all themed around its “Chic, Fashion & Smile” universe.
A Modern, Global Casting Call
For this edition, APM Monaco is not just relying on traditional fame. The crew consists of 11 profiles meticulously selected from the worlds of fashion, music, digital media, and entertainment. This group of talents defines the cultural outlines of their generation. The lineup includes Carla Ginola, Matteo Sinet, and Isabeau de la Tour from France; Elisa Maino and Yasmin Barbieri from Italy; Issi Poopi from the USA; and Jacob Rott, TingTing Lai, and Tim Schaecker from German-speaking markets.
Two of the brand’s ambassadors complete this impressive roster: Baptiste Giabiconi, an international model discovered by Karl Lagerfeld and a leading male figure in French luxury, and Dixie D’Amelio, an American singer and social media sensation with over 50 million TikTok followers. These two ambassadors will notably take the lead at an exclusive dinner at Nobu in Los Angeles, an event that will also feature a guest appearance by Léna Situations for one evening.
Behind the Glamour, a Deliberate Brand Strategy
Each talent present represents a distinct audience demographic, from American Gen Z to European fashion communities, and they produce content right from the heart of the experience, naturally featuring APM Monaco jewelry.
The strategy is well-established but finely tuned here: Coachella is not just a festival; it’s a global cultural moment that attracts massive organic attention over two weekends. By participating with an international crew and a packed schedule of activities (including a launch dinner at Nobu Malibu and a pool party at the architectural marvel, Invisible House), APM Monaco does more than just show up. It creates premium content in a setting that speaks for itself.
Mix & Match as a Lifestyle
To enhance this Californian journey, APM Monaco embraces a concept more liberating than a single collection: mix & match. The idea? Layering, combining, and mixing pieces from multiple collections without any imposed rules. Multiple rings on one hand, necklaces of varying lengths, stacked bracelets, etc.
Each talent creates their own look using the Maison’s creations. This approach aligns perfectly with the Coachella spirit, where personal style takes precedence over conventional codes, and it reflects the DNA of APM Monaco: jewelry designed to be worn in one’s own way, not just displayed under glass.
And one thing is certain this year: the sun won’t be the only thing shining at Coachella.
Learn more about APM Monaco.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.