The Monegasque House Unveils a Radiant Winter Collection
APM Monaco recently introduced its latest winter collection featuring jewelry that is stylish, radiant, and incredibly contemporary.
For those familiar with the brand, it’s known for its unique ability to blend jewelry with fashion while maintaining an air of elegance. For newcomers, it becomes quickly apparent why the brand has garnered such appeal.
From its inception, APM has embraced a profound appreciation for craftsmanship. Each piece of jewelry is handcrafted by artisans who polish, set, and fine-tune every detail. Nothing is left to chance: the finishes are impeccable, the pavé settings sparkle just right, and the proportions are perfectly balanced. This is far from mass-produced jewelry. It’s the combination of handmade attention and modern design that has paved the way to its success.
A Brand That Speaks to the World
It’s hard to find a major city where APM hasn’t established a presence: the brand boasts over 500 boutiques globally, from Monaco to Seoul, and Paris to New York. Despite its widespread influence, it retains a quintessential French Riviera vibe—a luxurious, unpretentious, sunny confidence.
For this new collection, APM Monaco has enlisted a diverse and charismatic array of ambassadors: Eva Longoria, Baptiste Giabiconi, and Dixie D’Amelio. Each of them embodies the brand’s effortless, sunny elegance in their own unique way.
Also rejoining the brand are Charles Leclerc and Paul Pogba, who have been part of the APM universe previously, symbolizing a brand that loves to mix influences and generations, blending glamour, sports, and modernity.
A Winter Collection Inspired by Light
The 2025-2026 winter collection by APM Monaco draws direct inspiration from the season itself. This isn’t about a harsh or overly cold winter; rather, it’s a winter characterized by light, reflections, and gentleness.
The jewelry adheres to the brand’s standards—sculpted links, pavé chains, and fluid shapes—but with a wintery touch, almost frost-like. The surfaces capture light as snow captures sunlight.
These are pieces that are worn effortlessly, in the morning over a sweater, or in the evening with an open shirt. They are accessories that live, move, and complement without being too posed.
More than 40 years since its inception, APM Monaco continues to move forward with the same philosophy: making jewelry accessible, bright, and cheerful. This winter collection is a testament to that philosophy: a bit of frost, a lot of light, and above all, a desire to shine effortlessly.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.