Smart Shopping During Sales
During sale seasons, it’s tempting to load up on inexpensive items. However, an expert suggests that sales are the perfect opportunity to invest in high-quality pieces that won’t just hang unworn in your closet.
Every year, when sale signs pop up everywhere, we often end up buying yet another black sweater or a jacket that’s nearly identical to one we already own. Sales have a way of making us think that a discount alone justifies a purchase. In reality, the best way to take advantage of sales is to take a step back and think. This is the approach advocated by style consultant Edel Kinane. According to her, discounts should be used to purchase items that we might not consider at full price but will still look great for years to come.
Before even setting foot in stores or browsing online fashion sites, Kinane advises taking stock of what you already own. Although it might seem tedious, this practice can prevent many shopping mistakes. Many people end up buying the same types of clothing because they are comfortable with certain colors or styles, ultimately leading to unnecessary duplicates without adding value to their wardrobe. The goal is to identify real needs. Once you know what you’re missing, your purchases can be more strategic, making the most of the discounts offered.
Another tip that could save you hundreds of dollars: don’t rush to shop as soon as the sales start. The initial days draw big crowds, but prices often drop further as the weeks go by. Successive markdowns can sometimes lead to finding high-end items at much more attractive prices. Kinane gives the example of a Loewe sweater originally priced at 980 euros, reduced to 475 euros. While that’s a significant discount, it only makes sense if the item integrates well into your wardrobe. A good deal isn’t measured solely by the discount rate shown on the tag. If an item ends up unused at the back of your closet, even at a discounted price, it’s still too expensive.
In this vein, Kinane suggests allocating your budget towards a luxury accessory instead of clothing. She believes that such items offer the best cost-per-wear value.
Examples of Smart Luxury Investments
For instance, she mentions a Victoria Beckham suede hobo bag, a black Jacquemus clutch, and a JW Anderson tote, all with significant markdowns. The same logic applies to leather belts from top brands like Prada, Saint Laurent, or Celine, which remain stylish through the seasons.
The objective? To gradually build a cohesive wardrobe where pieces easily mix and match, allowing for multiple outfits without needing to refresh your entire collection each season. This is also a way to engage with fashion more sustainably. Buying less but choosing wisely helps make your clothes last longer while curbing impulsive purchases.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.