Mary of Denmark Revives Once-Failing French Brand This Summer!

At Graasten Castle, Denmark’s Mary Dazzles in a Tennis Outfit by a Historic French Brand

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In July, King Frederik X and Queen Mary of Denmark checked into Graasten Castle, where they enjoyed the traditional changing of the guard ceremony with Prince Gustav, Princess Carina of Sayn-Wittgenstein-Berleburg, and their children. However, it was Queen Mary’s fashion choice that truly captivated attendees during this family event: clad in a flawless white tennis ensemble, she brought attention back to a historic French brand that had faded from the limelight for years.

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Exuding both casual flair and sophistication, Mary of Denmark nailed the sporty chic look effortlessly. The centerpiece of her outfit was a technical t-shirt by Le Coq Sportif, enhanced with contrasting trim at the collar and sleeves, which she smartly tucked into her shorts to accentuate her waist. She paired it with a white Varley pleated skort edged with a black line, and completed the look with spotless Lacoste sneakers. As for accessories, the queen embraced the current trend by sporting a pair of Saint Laurent sunglasses with a very fashionable oval shape.

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By choosing this t-shirt, the mother of Christian, Isabella, Vincent, and Josephine shines a spotlight on Le Coq Sportif, the renowned French brand established in 1882 near Troyes. A staple in athletic wear for over 140 years, this tricolor label has outfitted some of the greatest legends in sports before becoming a key player in streetwear.

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However, after its heyday, the brand went through a much darker period, nearly going bankrupt in 2024 due to severe financial troubles. Thus, Queen Mary’s choice of attire comes at a perfect time for the brand, which is more eager than ever to reclaim its position in the fashion landscape.

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