All-American Celebrities Are All About This Shoe Brand – So Are We!
The Celebrity-Approved Fashion Find
American celebrities are known for their diverse fashion choices, which makes it particularly notable when they all flock to the same brand, especially when it’s surprisingly affordable! A prime example is Aupen, whose Nirvana model has been sported in every color by numerous stars. Another is The Row, created by the Olsen sisters, quickly becoming a staple in the wardrobes of celebrities like Katie Holmes and Jennifer Lawrence.
Now, another brand is achieving similar fame. Despite only launching in the United States in 2020, this shoe brand has quickly made its way onto the feet of American celebrities and trendsetters. They can’t get enough of it, and it’s easy to see why.
The brand in question crafts comfortable footwear using recycled materials, perfectly aligning with the current trend: the sneakerina. This charming hybrid between a sneaker and a ballerina flat has become a favorite among stars such as Julia Roberts, Scarlett Johansson, Bella Hadid, and Charli XCX.
A Stylish Footprint on Instagram
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A post shared by VIVAIA | Eco-Friendly Footwear (@vivaia_official)
Julia Roberts, the iconic lead of Pretty Woman (1990), was spotted wearing the Yanka model (priced at 169 euros), satin sneakers with a round toe, as she departed Venice following the 82nd Mostra. This wasn’t the first time she showcased footwear from Vivaia. Last fall, she was seen wearing the brand’s Melissa boots (201 euros), featuring a stylish square toe.
Rapid Sales and Rising Popularity
The brand proudly reports selling 15,000 pairs of shoes in just two months, a testament to its growing popularity and the celebrity endorsements fueling its success.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.