Breaking the Mold: Fashion Over Sixty
Fashion knows no age, yet some women over 60 hesitate to wear prints, fearing they might look outdated. The fashion label Rouje, known for its core emphasis on prints, offered insights through its style director on which patterns might be less flattering for this age group.
Since its inception a decade ago, Rouje has carved a unique niche in the fashion world. Co-founded by Jeanne Damas in 2016, the Paris-based icon has brought the chic Parisian spirit to global attention. Rouje is celebrated for reinvigorating classic wardrobe elements with bold colors and a strong emphasis on prints, integral to the brand’s DNA. Located on Rue Bachaumont, Rouje has transformed the little black dress with vibrant, floral, and graphic prints developed by their in-house Print designer, making it a powerhouse in textile design.
While Rouje caters to women of all ages, there remains a concern among some older women about prints aging their appearance. What prints should they avoid, or how can they modernize their look even with prints considered by some as old-fashioned? To address these concerns, the editorial team at Journal des Femmes turned to Rouje’s style director, Carole Coevet, for expert advice. Coevet specifically cautioned against large floral prints, which she believes are harder to modernize for the mature woman.
Guidance on Vintage Prints
Coevet advises steering clear of “the most vintage” prints, explaining that their distinct aesthetic can confine them to a specific era and create a dusty, outdated appearance. She highlighted an example fully entrenched in 80s visuals: “This particular print is so quintessentially 80s, very busy and vintage, that it could age someone. A more vintage print on an older individual might evoke a sense of stepping back in time… It really needs a fresh twist to make it contemporary.”
To keep these prints fresh and contemporary, Coevet suggests a subtle yet effective approach: adding an element that injects a youthful vibe into the outfit. By “a small step aside,” she means incorporating a simple, modern piece like a large white shirt or a plain white tee.
Fusing Prints with Solid Colors
Another tip from Coevet involves blending a challenging print with “a large block of color” to avoid a monotonous patterned look. “I think contrasting a print with a large block of color can be very effective. White is particularly easy to work with.” Besides white, she recommends soft, solid colors to balance the overall ensemble, like black. However, Coevet emphasizes that in fashion, age should not dictate choices. “Personally, I find large floral prints on a 60-year-old woman absolutely fabulous,” she asserts.
Through these insights, Rouje continues to champion the idea that style is ageless, encouraging women over 60 to embrace prints with confidence and creativity.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.