Deva Cassel Shines in Cartier’s Latest Jewelry Campaign
As the holiday season swiftly approaches, Cartier unveils its new campaign, a tradition that coincides with the festive cheer of Christmas and New Year. This year, the renowned high jewelry house has introduced its latest offerings and gift selections through a mesmerizing video that showcases the brand’s exquisite craftsmanship.
In a recent Instagram post, the brand described the magical scene: “In pursuit of the finest gifts, a band of musicians follows the trail of the panther. As the grand foyer transforms into a tropical forest, the staircase into a piano, and as snow begins to fall in the atrium, the magic of music ensues.”
A Glimpse into the Campaign on Instagram
Deva Cassel is prominently featured as one of the musicians in this enchanting scenario. Selected by Cartier to represent its iconic LOVE collection this season, Cassel is captured wearing the brand’s signature jewelry. In one of the key images, the 20-year-old model is adorned with three LOVE bracelets in yellow gold: a small model pavé set with 177 diamonds (priced at €29,500), a medium model (€6,600), and a classic model embellished with four diamonds (€12,800).
The Story Behind the LOVE Bracelet
Originating in New York in 1969, the LOVE bracelet boasts a unique backstory. Designed by Aldo Cipullo, a former designer for Tiffany & Co., following a romantic breakup, the concept was initially rejected by the American company but was immediately embraced and loved by the French house. To this day, the LOVE bracelet, a symbol of lost and eternal love, continues to enjoy immense popularity. Deva Cassel also showcases another celebrated Cartier creation in the campaign, the Trinity ring.
Adorned by numerous celebrities like Monica Bellucci and Lady Diana, the classic Trinity ring featuring three bands of gray gold, yellow gold, and rose gold, recently celebrated its 100th anniversary. For the holiday season, Cartier has chosen to highlight this model, now adorned with diamonds. Vincent Cassel’s daughter wears the small model on her finger, which is set with 312 diamonds and retails for €20,000.
Exploring New Additions to the Collection
Cassel’s earrings are from the brand new Juste un Clou collection, which is available in Canada but not yet in France. Each earring is set with 27 diamonds, priced at 17,700 CAD, approximately over €11,000.
Deva Cassel’s Busy Season
This isn’t Cassel’s first campaign of the season; she also appeared in the latest Dior advertisement alongside British-American actress Anya Taylor-Joy!
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.