A Staple in Many Shopping Centers
Present in numerous shopping malls across both Paris and the provinces, this brand may sometimes slip under the radar, yet it has clad generations of women. Today, this French label is feeling the full brunt of the fashion retail crisis.
A Forgotten Fashion Brand
This fashion brand, often overlooked, has been historically worn by many of our predecessors. Founded in 1961 by Pierre and Huguette Lasselin, a couple from Gray, France, this 100% French brand has primarily targeted women over 40—those in their forties, fifties, and sixties who stay current with trends. Its fashion statement? It offers sizes for everyone, from US size 4 to 20, catering to both petite and plus-size women. You can find it in suburban shopping centers, whether in the Parisian capital or other French cities.
However, in recent years, the label has encountered significant troubles: it can no longer pay off its debts. As a result, it has undergone several judicial reorganizations to freeze its debts, with the latest one declared in August last year. This French ready-to-wear brand, struggling like many of its peers, is none other than Christine Laure.
Quiet Financial Struggles Lead to Store Closures
These financial difficulties haven’t made headlines, but they have gradually led to the closure of about ten stores. Their numbers have dwindled from 145 to 127 since the start of legal proceedings. Under the judicial reorganization procedure, the Haut-Saône clothing brand is in jeopardy until February 2026. Since then, its sales and revenue have not been as promising as hoped.
Jean-Marc Lasselin, CEO of the brand, told our colleagues at Les Echos: “We have not been able to meet our sales projections (…) that we had announced.” Currently, the brand, which is over sixty years old, is thus struggling to regain profitability. Concerned, the judges at the Dijon commercial court have already started looking for new buyers.
A Sign of Trouble or a Precautionary Measure?
This move could be seen as a bad sign for the pessimists, or as a precautionary step for the optimists. For now, 284 employees are hoping for brighter days for the brand.
If the financial results improve, the brand may survive and continue to delight its loyal customers. However, if they continue to decline, the future may become bleak, and the brand might never recover. So, we look forward to February 2026 to find out. Hopefully, the outcome will be positive…
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.