Fashion Line by Stéphane Bern: A Royal Treat for Heritage and Animal Lovers
Stéphane Bern has launched his own fashion brand that serves a charitable cause, with a portion of the profits going to the Society for the Prevention of Cruelty to Animals (SPCA). His collection is a true reflection of his personality: both fun and regal.
Bern, a television presenter known for his expertise in French heritage, is embarking on a new venture with a clothing line named Paris Le Perche, inspired by his two homes.
Under his parent brand, Collège Royal, he has developed the “Suivez-moi” collection in collaboration with his partner Yori Bailleres, who handled the graphic design. A self-proclaimed animal lover from Lyon, Bern has partnered with the SPCA for this venture: 2 euros from each t-shirt sold will be donated to the charity, which equates to four meals a day for an animal in a shelter.
Regal Photoshoot at Château du Champ de Bataille
The photo shoot for the campaign took place in a fittingly royal setting at the Château du Champ de Bataille in Eure, as showcased on the brand’s Instagram account. The “Suivez-moi” collection features quirky pieces with fun messages and animal designs. Notably, it includes images of the couple’s two dachshunds (Mirza and Scoop) wearing crowns, a Parisian pigeon embracing a rat, and the slogan “Bern to be cool.”
Eco-Friendly and Stylish T-Shirts
The 61-year-old star has also paid close attention to the quality of his unisex t-shirts, which are made from 100% organic cotton and produced in Portugal. The t-shirts from the collection are priced at 55 euros and are available now on the Collège Royal e-shop.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.