Balmain Unveils a Trendsetting New Bag
Since Olivier Rousteing took over as the creative director in 2011, Balmain has undergone a significant transformation that has captured widespread attention. Every collection he has released has been meticulously examined by fashion enthusiasts. He became a highlight of Paris Fashion Week, and his runway shows have consistently made headlines!
14 years into his tenure, Rousteing continues to demonstrate that his innovation and creativity know no bounds with his latest Spring-Summer 2025 campaign, which has taken many by surprise. The face of the campaign? None other than French actress Laetitia Casta!
The Birth of a New Era
Photographed by Juergen Teller at Olivier Rousteing’s Parisian home, Casta embodies the ultimate femme fatale. Her sculptural and edgy looks in vibrant colors bring a fresh edge to the brand. Rousteing himself declared on his Instagram account, under one of his posts: “This is more than a campaign, it’s a new beginning: THE REBIRTH.”
This campaign signals a new direction for Balmain, reconnecting with the French heritage of the brand. In these photos, Casta exudes sensuality, whether lying on a zebra skin or atop a black marble panther. Rousteing revealed to WWD that he had envisioned Casta for the role since his early days at the helm of the house!
The Highlight of the Campaign: The Anthem Bag
Central to the campaign is the Anthem bag, a versatile piece that functions both as a clutch and a handbag. It has quickly become a viral sensation on social media, spotted in the hands of fashion-forward individuals everywhere. Available in three sizes – mini for 1,590 euros, medium for 1,990 euros, and large for 2,850 euros – this calf leather bag features a belt that allows it to be worn as a clutch. But it also serves as a tribute to the iconic history of the French label. “Its cinched belt pays homage to the emblematic silhouettes of the house, defining its glamour and legacy since the 1950s,” Balmain noted in an Instagram post.
Available in black, white, and pink, this bag has all the makings of the next big it bag! For Balmain, it represents “the symbol of the artistic confluence of Parisian chic and modern flair.” For trendsetters, it’s the must-have accessory.
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Olivia Martinez is the Fashion Editor at Lady and The Track, bringing over seven years of experience in the fashion industry. With a background in fashion design and styling, Olivia has worked with top fashion brands and magazines. Her keen eye for trends and styling tips helps readers stay ahead of the fashion curve. Whether she’s covering runway shows or street style, Olivia ensures that Lady and The Track readers are always in the know when it comes to the latest in fashion.