The fashion industry has been experiencing significant upheavals in recent years. Not only are households spending less on clothing, but the way we shop has also been fundamentally transforming. The shift from brick-and-mortar stores to online shopping was just the beginning; another advancement is set to permanently alter our shopping habits. According to insights from consulting firms, soon our primary method for buying clothes will involve a new player\u2026<\/p>\n
“In two years, everyone will be shopping via ChatGPT,” C\u00e9cile Lejeune, president of Kantar France, told Strat\u00e9gies magazine. Indeed, artificial intelligence is becoming a more prevalent tool in our shopping excursions. This is already evident in France where, by mid-2025, one-third of the population reported using AI for shopping\u2014a 46% increase from the previous year. In the United States, AI use in shopping is even more common, with 53% of people using it to search for information and make purchases, according to studies by Business of Fashion and McKinsey.<\/p>\n
The reason AI is taking up such a significant role in our shopping practices is simple: it enhances the shopping experience in many ways\u2014far beyond what traditional browsers like Safari, Mozilla Firefox, or Google can offer. A whopping 85% of Americans who have used these intelligent tools report being more satisfied than with traditional methods. AI allows for extreme personalization of the shopping session. By analyzing users’ search and purchase histories, AI can suggest items likely to appeal to them. No more endless searching\u2014the perfect garment appears right before their eyes.<\/p>\n
But AI does more than just suggest unexpected products; it helps shoppers find exactly what they want, whether it\u2019s something they’ve vaguely envisioned or a specific item they\u2019ve previously spotted. Shoppers can describe what they\u2019re looking for in abstract terms to a conversational robot, which then makes suggestions that match the description. Alternatively, they can use a \u201creverse search\u201d feature by uploading a specific photo of the item into the tool. Second-hand platforms like Le Bon Coin or Vinted already offer this functionality.<\/p>\n
Lastly, in these financially challenging times, more and more French consumers are turning to AI to optimize and streamline their purchases. Many use ChatGPT to compare various items based on specific criteria. The goal? To find the product with the best quality-price ratio. Instead of searching and comparing each item individually, they simply ask their AI of choice. It’s like having a personal shopper or a buying assistant right at their fingertips.<\/p>\n\n\n