St\u00e9phane Bern has launched his own fashion brand that serves a charitable cause, with a portion of the profits going to the Society for the Prevention of Cruelty to Animals (SPCA). His collection is a true reflection of his personality: both fun and regal.<\/p>\n
Bern, a television presenter known for his expertise in French heritage, is embarking on a new venture with a clothing line named Paris Le Perche, inspired by his two homes.<\/p>\n
Under his parent brand, Coll\u00e8ge Royal, he has developed the “Suivez-moi” collection in collaboration with his partner Yori Bailleres, who handled the graphic design. A self-proclaimed animal lover from Lyon, Bern has partnered with the SPCA for this venture: 2 euros from each t-shirt sold will be donated to the charity, which equates to four meals a day for an animal in a shelter.<\/p>\n
The photo shoot for the campaign took place in a fittingly royal setting at the Ch\u00e2teau du Champ de Bataille in Eure, as showcased on the brand’s Instagram account. The “Suivez-moi” collection features quirky pieces with fun messages and animal designs. Notably, it includes images of the couple’s two dachshunds (Mirza and Scoop) wearing crowns, a Parisian pigeon embracing a rat, and the slogan “Bern to be cool.”<\/p>\n
The 61-year-old star has also paid close attention to the quality of his unisex t-shirts, which are made from 100% organic cotton and produced in Portugal. The t-shirts from the collection are priced at 55 euros and are available now on the Coll\u00e8ge Royal e-shop.<\/p>\n\n\n