Since Olivier Rousteing took over as the creative director in 2011, Balmain has undergone a significant transformation that has captured widespread attention. Every collection he has released has been meticulously examined by fashion enthusiasts. He became a highlight of Paris Fashion Week, and his runway shows have consistently made headlines!<\/p>\n
14 years into his tenure, Rousteing continues to demonstrate that his innovation and creativity know no bounds with his latest Spring-Summer 2025 campaign, which has taken many by surprise. The face of the campaign? None other than French actress Laetitia Casta!<\/p>\n
Photographed by Juergen Teller at Olivier Rousteing\u2019s Parisian home, Casta embodies the ultimate femme fatale. Her sculptural and edgy looks in vibrant colors bring a fresh edge to the brand. Rousteing himself declared on his Instagram account, under one of his posts: “This is more than a campaign, it’s a new beginning: THE REBIRTH.”<\/p>\n
This campaign signals a new direction for Balmain, reconnecting with the French heritage of the brand. In these photos, Casta exudes sensuality, whether lying on a zebra skin or atop a black marble panther. Rousteing revealed to WWD that he had envisioned Casta for the role since his early days at the helm of the house!<\/p>\n
Central to the campaign is the Anthem bag, a versatile piece that functions both as a clutch and a handbag. It has quickly become a viral sensation on social media, spotted in the hands of fashion-forward individuals everywhere. Available in three sizes \u2013 mini for 1,590 euros, medium for 1,990 euros, and large for 2,850 euros \u2013 this calf leather bag features a belt that allows it to be worn as a clutch. But it also serves as a tribute to the iconic history of the French label. “Its cinched belt pays homage to the emblematic silhouettes of the house, defining its glamour and legacy since the 1950s,” Balmain noted in an Instagram post.<\/p>\n
Available in black, white, and pink, this bag has all the makings of the next big it bag! For Balmain, it represents “the symbol of the artistic confluence of Parisian chic and modern flair.” For trendsetters, it’s the must-have accessory.<\/p>\n\n\n